The Wisconsin Way.

Unlock adventure across our great state.

Wisconsin Wine Tags are now in and begin shipping as soon as next week.

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Words From Our Customers.

Loved the Brew Decks. Got us out to enjoy new areas of the state and meet new people and find new favorite brew pubs.

Bob & Diane Arnoldussen (Appleton, WI)

I am amazed that 2023 was your first year with this [Old Fashioned Passport]! Well done! We loved ours! Got us to go to more places we had never tried!!! Thank you!!!

Laurie Montague

Looks like it will be a coffee pass in the morning and a Wine Tag afternoon kinda winter!!

Roberta Barnhart (Oshkosh, WI)

Loved this past year's and makes a great gift for Old Fashioned lovers in Wisconsin!!!

Kathleen Gottschalk (Wisconsin Rapids)

My wife has the Old Fashioned Passport and is 16 establishments away from completing it... and she’s determined to go to them all.

Michael Daujotas (Burlington, WI)

Already ordered ours and the 2 books - see you around.

Jeff & Jill Behnke (Hortonville, WI)

My husband and I really enjoyed adventuring with the old-fashioned passport.

Julie Stridde (New Lisbon, WI)

Meet Evan. (Our Story)

Venture Wisconsin started as an idea on a used couch, in a dilapidated, college-rental living room while attending UW Oshkosh. Evan Freimuth however, started in a blue collar home in Appleton, WI.

Evan is like if Rick Steves raised a baby with Guy Fiery, and that kid went on to mentor under Steve Jobs, but then that kid tried to get Steve Jobs to actually care about his family.

Today, Evan likes his old fashioneds sweet and his beer sour. His growing family enjoys anything and everything outdoors. Their favorite activity is trying new coffee shops on road trips.

A Timeline of Venture Wisconsin

2014: While attending the University of Wisconsin Oshkosh (UWO) Evan came up with an app idea, like the popular dating app Tinder, but matching you with things to do in your town or on vacation.

2017: After three years, Evan finally gets accepted into UWO's two entrepreneurship pitch contests and eventually bombs, painfully stuttering for over 90 seconds in front of over 100 attendees and Craig Culver.

2017: Evan launches Venture Wisconsin and starts making videos with local businesses around Northeast Wisconsin as a test to see if what the app provides is needed in the real world.

2020: Venture Wisconsin launches its first product, the WI Brew Deck. A deck of cards with deals to explore local Wisconsin breweries.

2023: Venture Wisconsin is planning to launch five products this year plus a phase 1 version of the original vision for the app, developed by none other than Evan's college roommate.

Wisconsin Brew Deck

A deck of custom playing cards with deals to explore 66 local Wisconsin breweries. We filled the deck and expanded to include breweries across the entire state.

In addition to recruiting some of Wisconsin's best breweries and nearly doubling the number of locations to visit this year, we've improved the playing card quality with linen-finished poker cards for better handling and longer lasting cards.

Get the Deck

The Wisconsin Old Fashioned Passport

We made the ultimate Wisconsin-lover's gift, a passport with 126 Buy One Old Fashioned, Get One Old Fashioned Free at supper clubs, distilleries, taverns, and more across the state.

This year we tripled the amount of Supper Clubs to ~40 and increased the number of distilleries by 50%

Black Friday pricing now, save ~10% on Old Fashioned Passports through Cyber Monday. Prices go up Midnight on Monday the 22nd.

Preorder a 2024 Passport

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